ABOUT

“禅における不忘念（フモウネン）の精神とアイデンティティーの多様性”をコンセプトに掲げ、
一過性のモノではなくワードローブに深く根差すモノ創りを目指す。
独自のパターンカットを基に生み出される洗練性と実験的且つユニークなデザインのアプローチによるデイウェア。


Japanese label NVRFRGT (Never Forget), started by designer Takuji Yamada in 2022,
NVRFRGT  is based on the spirit of non-forgetfulness in “ZEN” and diversity of identity.
We aim to create products that are not transient but deeply rooted in your wardrobe.
The refined elegance of patternmaking. experimental and unique design approach.
For our textiles, we actively use natural materials such as organic cotton and linen, recycled materials, and dead stock fabrics.
We also use botanical dyes that have a low impact on the environment, and environmentally 
ECO friendly paper made from recycled paper and chlorine-free pulp for our tags.
It is a small effort, but we will try to make things as sustainable as possible.